If you're looking to build your career in digital marketing then you're at right place. We'll guide you through how you can build your career in digital marketing & what is the current and future growth in digital marketing.
Every year there is an average growth of 28% in global Digital/Online Market cap.
Till 2013, the ratio of digital marketing was just 8% of the total advertising market, but it is increasing 28% per year and is approx 16% in 2018, and will be more than 50% in 2023.
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| Digital Marketing Growth from 2018 to 2023 Predictions - Infographics Stats |
Look at following insights below - Total share of digital marketing in the global marketing budget
- 16% in 2018
- 20.48% in 2019
- 26.214% in 2020
- 33.554% in 2021
- 42.949% in 2022
- 54.97% in 2023
Career opportunities in Private and MNC Companies
Today, Companies from every sector and public enterprise use digital media to promote their products and business. In the current scenario, there is a major role of internet, email, mobile, tv and radio in every organization's advertising and marketing planning. However, there are more opportunities in private organizations as compared to the government sector. It is mostly used in consumer goods and services. There are too many opportunities for digital marketing professionals including Advertising & public relations agency, a social media consultancy, and market research, besides this there are also great opportunities for entrepreneurship in digital marketing.
Students from Any Stream Can Take Admission in Digital Marketing Courses
There are various digital marketing courses available you can choose from including PG, Diploma and some other certificate courses. Bachelors degree holders from any stream can take admissions in those courses. You should always remember that having specialization in this field is most important to build a great career.
Salary Package Depends on Your Specialization
The starting annual salary package in India for digital marketers is from 2-3 lakh rupees and it varies with countries, places, and specializations. If you've 3-4 years experience you can get 5-7 lakh rupees package. There is also great salary packages in Analytics, Mobile and Content Marketing Jobs because there is short of trained professionals in this field.
You've to be Technical Expert and Keep Updated with the Latest Industry Trends For Career Growth
There are regular changes and updates comes to life in the digital marketing field. New platforms & applications launch every day on social media. you have to be updated with those changes and updates regularly. You can also have an advantage in your career growth if you've some experience of web designing and field marketing.
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